Customers themselves are greedy for cheap prices and buy motors of poor quality or motors that are not made entirely of copper.
Customers make the motors work under overload. When the motors can't bear the load, they will burn out.
The local voltage at the customer's place is too low or unstable.
Reasons such as the customer's electric wires being too thin.
Customers don't pay attention to protection. If water enters the motors, it will cause the motors to burn out.